HARLEY-DAVIDSON CELEBRATING HISPANIC RIDERS AND ENCOURAGES HARLISTAS TO SHARE THEIR STORIES
Harley-Davidson Motor Company celebrates the launch of a new web site and is proud and dedication to the Hispanic Riders. As authentic as the Motor Company, experience interactive of Harlista is features true from the Hispanic Harley Riders. A Harlista is a heritage from the Harley rider of Latino.
The new interactive section highlights the appreciation of Latino Harley riders and enthusiasts. Harlistas can share and submit personal stories, photos and videos of their life on the open road by visiting www.harley-davidson.com/harlistas. Some of the stories will be selected for an opportunity to be featured in an upcoming documentary produced by Harley-Davidson.
"There is a longstanding history between Hispanics and Harley-Davidson and we want to celebrate it", said Karina Jaramillo-Saa, manager of market outreach, Harley-Davidson Motor Company. "We are very excited about our Harlista site and can't wait to share in the spirit of our riders and see their wonderful experiences".
Harley-Davidson has been a previous supporter of the Latin Billboard Music Awards, Lowrider Tours, Los Angeles' Fiesta Broadway and one of the largest Latino motorcycle clubs in the U.S., the Latin American Motorcycle Association (LAMA).
Merging the Latino and Harley experience is the foundation of this effort that captures the warmth, compañerismo (camaraderie) and trust one would sense in the presence of a true Harlista. The interactive experience will further encourage the camaraderie among Harlistas and also serve as a community to inspire those who want to ride.
"Harlistas share in the pride and passion of Harley-Davidson", said Mario Nieves, president of LAMA whose story is featured at the site. "Riders come from all walks of life. From Central to South America, the Caribbean and North America, Harlistas share a rich and proud history. This centralized online community gives us a space to share in that passion".
Mario is joined by Mike Ramos and Victor Camarillo, fellow Harlistas who share their stories and are also featured in additional material available at local dealerships.
Harley-Davidson Motor Company celebrates the launch of a new web site and is proud and dedication to the Hispanic Riders. As authentic as the Motor Company, experience interactive of Harlista is features true from the Hispanic Harley Riders. A Harlista is a heritage from the Harley rider of Latino.
The new interactive section highlights the appreciation of Latino Harley riders and enthusiasts. Harlistas can share and submit personal stories, photos and videos of their life on the open road by visiting www.harley-davidson.com/harlistas. Some of the stories will be selected for an opportunity to be featured in an upcoming documentary produced by Harley-Davidson.
"There is a longstanding history between Hispanics and Harley-Davidson and we want to celebrate it", said Karina Jaramillo-Saa, manager of market outreach, Harley-Davidson Motor Company. "We are very excited about our Harlista site and can't wait to share in the spirit of our riders and see their wonderful experiences".
Harley-Davidson has been a previous supporter of the Latin Billboard Music Awards, Lowrider Tours, Los Angeles' Fiesta Broadway and one of the largest Latino motorcycle clubs in the U.S., the Latin American Motorcycle Association (LAMA).
Merging the Latino and Harley experience is the foundation of this effort that captures the warmth, compañerismo (camaraderie) and trust one would sense in the presence of a true Harlista. The interactive experience will further encourage the camaraderie among Harlistas and also serve as a community to inspire those who want to ride.
"Harlistas share in the pride and passion of Harley-Davidson", said Mario Nieves, president of LAMA whose story is featured at the site. "Riders come from all walks of life. From Central to South America, the Caribbean and North America, Harlistas share a rich and proud history. This centralized online community gives us a space to share in that passion".
Mario is joined by Mike Ramos and Victor Camarillo, fellow Harlistas who share their stories and are also featured in additional material available at local dealerships.
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